DIGITAL TOOLKITS
AMAZON BRAND SHOP
Brand Shop -
Home
Dickies Amazon Brand Shop utilizes a challenging brand standard design and is heavily focused on storytelling with imagery. All designs set the standard for the toolkits above which include everything for social media, digital advertising and in-store POP.
Brand Shop -
Icons Home
Cohesive with the Brand Shop home, the Icons page needed a special place to land in preparation for the 100th Anniversary of Dickies, celebrating with featuring it's iconic styles and the history of them.
Brand Shop -
Above the fold
PDP photography is more modern and stylized than it was previously now with cleaner clippings and lifestyle imagery included with each product. Copywriting was revamped to be more interesting and valuable to the customer.
Brand Shop -
Below the fold
Amazon A+ is a really great space to include some brand identity and additional imagery and information on the product. Our goal was to make sure we were not redundant with info from above the fold and catch the eye of the customer. We included lay downs to give the customer additional views and features that may not be visible on model.
